ABOUT
PUNCH is a London-based fashion label founded by textile designer Amelia Busk. Bold in colour and design, each pattern speaks for itself, shaping every final piece into a punchy statement.
PUNCH began in a converted multi-storey car park in Peckham, where Amelia spent evenings and weekends screen-printing silk. The fabrics would then go back to her flat share to be carefully washed and finished. Many late nights were spent with her flatmates, a glass of wine in hand, waiting to see how the prints turned out.
Today, Amelia continues to create every PUNCH print, always designing, always experimenting and always looking for what comes next.
MADE IN THE UK
The UK is home to some of the best fabric mills, tailors and printers in the world. At PUNCH, we’re proud to work with them.
Every PUNCH piece is made in the UK. Our garments are made in England and Scotland, while every PUNCH waistcoat is tailor-made in London, with two fittings to ensure the perfect fit. Amelia designs all of our prints, which are then printed in England, while our waistcoat linen is woven in Northern Ireland.
We work with brilliant independent makers throughout the process. Our bespoke embroidery is created by Gill in Hampshire, while our fabric buttons are handmade in London by Maureen. These small details, made by hand, give every piece its own character.
Keeping production close means we can work directly with the brilliant people behind PUNCH, building genuine relationships and taking care over every detail.
Most importantly, we want you to feel great wearing PUNCH. Beautifully made clothes by people who care about what they do.
Bold prints. Hidden pockets. No wedgies.
Good from every angle.
COMING SOON
BOXER SHORTS WITH PUNCH